Stanley Security launches UK wide dealer programme

STANLEY Security, one of the UK’s leading security providers, has launched a new Dealer Programme aimed at independent installers looking to expand their businesses without the risks associated with rapid growth.

The new STANLEY Security Dealer Programme provides installers with the considerable competitive benefits that come from being associated with a major global brand, backed up by national security infrastructure and expertise, whilst maintaining their independence.  The Programme will enable partners to capture new growth opportunities in both commercial and residential security by helping them stand out in a competitive market place and by providing their customers with a wider range of security solutions and services than would be possible for a smaller, regional company.

These security solutions include an array of products and systems for both home and business security that have been heavily invested in by STANLEY Security and that are available at reduced costs as a result of the company’s substantial purchasing power.

The range of services available to companies in the STANLEY Security Dealer Programme is equally impressive and includes STANLEY Assure in-house financing (a key consideration for end users and a major selling point); a Customer First Team, set up to provide top rate customer satisfaction; plus a selection of security monitoring options from a self-service app to STANLEY’s Category 2 NSI Gold Standard BS5979 accredited Alarm Receiving Centre (ARC).

Under the STANLEY Security Dealer Programme, partners continue to work with their customers as before, but with STANLEY Security supporting them and providing the customer after-sales and service support.  In other words, the dealer makes the sale, supplies and installs the equipment. STANLEY Security buys the service contract from the dealer and pays multiples based on the terms of the contract.

To maximise ROI, the STANLEY Security Dealer Programme features fast onboarding, including training on STANLEY products and services and a certification process. Once certified, and with a partner agreement in place, dealers reap the rewards of affiliation with STANLEY Security.  An attractive incentive programme is in place as part of the scheme, along with quick payments, a dedicated, experienced remote support team, lead generation support in the form of marketing and sales tools, and ongoing training to ensure dealers are kept up to date with the latest developments in security.

“The STANLEY Security Dealer Programme is the best of both worlds” comments Dan Hindley, STANLEY Security UK Channel Manager.  “Independent security companies continue to use their skills in sales and installation, but with the added advantage of our expertise in designing, delivering and servicing security solutions.  They get to fast track their business without the pain points and we have the benefit of extending our customer reach.”

The STANLEY Security Dealer Programme model has already proven successful.  “Stanley Security’s dealer support is light years ahead of the competition. We’re proud to be a Stanley Dealer as it reassures our clients that they’re in the best hands,” comments Trevor Williamson Operations Manager at TRECC.

The STANLEY Security Dealer Programme will officially be launched on the 21st February at Security TWENTY 19 Birmingham, at the Hilton Metropole Hotel at the NEC, and supported by a wide media launch.

For more information on STANLEY Security’s Dealer Programme, please go to or email  To register for Security TWENTY 19 Birmingham, go to