UBM Live, organisers of the global IFSEC events, announces IFSEC Southeast Asia 2013; its new venture into the ASEAN fire and security market

Leading international exhibition organiser UBM Live is pleased to announce the launch of IFSEC Southeast Asia 2013, the latest edition of the globally recognised commercial security and fire IFSEC events portfolio.

Taking place from 11-13 September 2013 at the Kuala Lumpur Convention Centre, Malaysia, IFSEC Southeast Asia will be the only security event in the ASEAN (Association of Southeast Asian Nations) region that unites the entire security buying chain.  The fully integrated security event will bring together international security and fire safety solution providers with government and commercial buyers of the region.Charlie Cracknell, event director for IFSEC, said: “Having acquired the ASEAN M&E Show, (the largest mechanical and electrical engineering exhibition in the ASEAN region) UBM Live has taken the strategic decision to reposition its leading regional events ISF (International Security & Safety Expo Forum) and FIREC (Malaysia’s official fire protection and rescue Expo & Conference) to establish IFSEC Southeast Asia as a dedicated commercial security and fire event for the ASEAN and wider Southeast Asia market in 2013.”

The ASEAN M&E 2012 event which ran from the 26-28 June this year, incorporating ISF (Powered by IFSEC) & FIREC, was a huge success drawing a record number of visitors to the exhibition.  The exhibition saw 11,884 visitors over three days, which is an 18% increase in visitors compared to the 2010 event.
Featuring four international conferences, summits and a technology symposium, ASEAN M&E 2012 covered a variety of topics including current and future trends, new policies and industry developments.  Feedback received from the event was extremely positive from visitors and exhibitors alike.  Major Azman Mohd Ali (Rtd.), Head of Security & Safety Department, Bank Islam Malaysia Berhad, attended the exhibition and said: “ASEAN M&E is definitely a ‘must visit show’ for buyers and decision makers.”

Mr. Emmanuel Pereira, Sales Manager-Asia Pacific, Maestro Wireless Solutions Limited, Hong Kong, added, “The display and the presence of international exhibitions is indeed impressive. We wish the exhibition and the organisers all the best.”

Mr. L.S Lim, Regional Manager, ASG Asia Sdn.Bhd, exhibited at the 2012 event and said, “UBM as an organizer is very professional. The exhibition was very well organized and the promotion around the event and the conferences was excellent.”

Cracknell continues: “The Asian region is one of the fastest growing security and fire sectors in the world. Research conducted has demonstrated that there is a huge demand for a dedicated annual security and fire event in this region.  As a result, the IFSEC organising team will use its extensive international database and network of participants and partners to ensure that IFSEC Southeast Asia is established as the premier security and fire safety event in this territory.”

Providing approximately 11,000+ visitors with the opportunity to network, source new products and discuss the latest issues and developments from across the fire and security industry, IFSEC Southeast Asia will play host to a number of the most prominent global security and fire organisations.

The IFSEC global security events include IFSEC International, IFSEC & Homeland Security India, IFSEC Saudi Arabia, IFSEC South Africa, IFSEC West Africa, IFSEC Southeast Asia, and Bezpeka powered by IFSEC (Ukraine) attract some 60,000 plus security and fire professionals every year.  Visit www.ifsec.co.uk/global for more information.

For further information, please visit the web site at http://www.ifsecsea.com/. Companies interested in exhibiting at IFSEC Southeast Asia should contact:

Kristan Johnstone                                                                            TJ Tan
International Event Manager, Security                                   Sales Manager
UBM Live                                                                                             UBM Malaysia
T: +44 (0) 20 7921 8057                                                                   T: +603 9282 2888
M: +44 (0) 7500 066065                                                                  M: +6019  220 5151
E: kristan.johnstone@ubm.com                                                E : tj.tan@ubm.com

Rina Fadzil
Local Sales
UBM Malaysia
T: +603 9282 2888
M: +60 122360139
E: rina.fadzil@ubm.com

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